Chapter 3: Ethics And Social Responsibility

To be a great company you must not only create products that the consumers adore, but also adore the consumer and tend to their every need. A way to do this is to have a social responsibility or responsibilities that the people would appreciate and look at your company in a greater way. Most companies today have a code of ethics which is a guideline for employees to make better decisions and to even create a better bond between workers.


  Burberry is always committed to engage in an environmental and societal impact that would make their consumers buy more products from them. Burberry has a few principals that they go by to help commit to their extended global community.

A few of them mentioned below:

• Burberry donates 1 percent of their group profit to the Burberry foundation.
• 8,000 hours of volunteering hours are dedicated by their associates which range in 55 cities.
• Tanneries that Burberry use are engaged in Burberries environmental management program.
• 830 audits, visits and trainings are conducted in their global supply chain.

The Burberry Foundation

 The burberry foundation was created by the company in 2008. Its goal was to help young people improve in qualities they feel is important to have in every day life. Qualities such as confidence, building connections in their communities, and opportunities to succeed. Burberry believes that kids nowadays must be educated beyond their school years. They also should be able to make important decisions on their own so that they could eventually be successful in life. Burberry also partners with charitable organizations that work with young kids so that the kids can have the ability to reach goals and also finish schooling during their important years.

 The way the Burberry foundation works is that they pick and choose which charities to invest in. Burberry invests in companies that are focused on supporting kids that live in the major cities that most Burberry stores operate in. Burberry encourages their employees to engage in volunteering and even make some small donations themselves if they'd like. Usually these donations are Burberry merchandise. 

Burberry employee working with a kid in the Burberry Foundation

      Burberry Impact Program

     
      The burberry impact program was established to be a 5 year program that is committed to make improvements that will last to employees and customers (working conditions, etc.). It was also created to reduce the companies environmental impact. Burberry is working on creating their products with less  waste and chemical inputs. They are reducing their c02 emissions from the groups buildings.  They are also working on reducing energy consumption from their supply chain.  Burberry also Embraces the Ten Un global compact principles of human rights. When people see that Burberry is trying to achieve high quality standards for their company they will appreciate this.


  All of Burberries workers are treated to fair labor laws and a fair amount of hours so they are not overworked.  The employees are also given a safe and hygienic place to work.

Burberry employee shaking Prince Charles' Hand as he visits store