Burberry does most of its marketing online due to the fact that the world is in a huge technology bubble right now. For businesses to promote their products in the most effective way the internet is definitely the right place for them. One of the ways that Burberry sees if they have success with online marketing is simply looking at how many followers or comments they have on their account. For example if Burberry posts a picture on Facebook and they get 100,000 likes this is a way to determine if the people really like the product or not. Burberry does not do a lot of wholesale work so they can't really relate to purchase volume.
When Burberry sells their products it usually isn't at a high volume due to the fact that only one person can purchase items. When a potential customer walks into the store they are not planning on buying hundred of items like wholesale buyers do. Burberry is very focused on targeting their costumers so they don't get involved with much Business to business operations. some people may think this is a weakness for the company but in reality it is a strength because they only have to watch over one thing and not multiple. Companies who both sell to customers and businesses may have to much on their plate to handle and ultimately lead to failure.
What Burberry may have to do to that involved a business to business relationship is to buy the fabrics and materials needed to build a product. Burberrys clothing does not come from anywhere. For example a Burberry trench coat is usually made of cotton. Burberry has to ship this cotton to the factory so they can make this product.
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| BURBERRY COTTON NECK TIE |
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