Chapter 5: Developing A Global Vision

   Nowadays to be a successful company you must be a global company. What this means is that you can't only direct all your products towards only one country. You must be world renowned and sell your products everywhere. The more global a company is usually determines how much revenue they do throughout the year. In the more recent years Burberry has put in hard work to become a more and more Global company. They have catered to the needs of the countries that they sell their products to.
Burberry employs about 11,000 staff in 31 countries an have about 15 million followers combined on their twitter and Facebook account. Burberry also has stores in 8 different countries as well.

   An example of how Burberry is becoming a more global company is that since in Asia the body structure of their country is different to the U.S. and London they created for them two new lines. These lines are called:

•  Burberry Black label- Mens line selling everything from shirts,suits, trench coats to accessories. 
• Burberry Blue label- A ladies line that directs towards the hip and trendy girl.                                     

                                                   








Burberries CEO Angela Ahrendts has really improved the company in becoming a more global brand. She has done this with digital and traditional platforms. The newly revised website lets you view the burberry collection in a 360 degree view. They are reaching to their company in High tech and innovative ways. This shows they are global because the world nowadays is becoming filled with technology digital things.
Over the last few years Burberry has been trying to do a lot of business in Spain, Asia, and India. Countries like these love Burberries products because they are known to be a british brand and this is very popular. Burberry has a 5 percent growth in these new markets. Burberry has been a huge success in China. In 2013 they have posted a double digit percentage growth in store sales. Burberry also has licensing with a brand called Inter Parfume. It is a perfume company that mostly serves the north american market. Burberry is very conscious about the needs of their consumers around the world and can cater to them with their needs. Burberry saw that in India it a mostly mens market so they created more mens products. In India alone Burberry has more then half a million Facebook fans. Burberries buyers continue to travel the world looking for more products to add to their global portfolio.

Burberry just hired a global director a few years ago named Christopher Bailey. Burberry feels like to be a successful global market they only need one global director and not many. Burberry continues to be known as one of the most Global fashion companies in the world and are ahead of their competitors such as Gucci, Louis vitton, etc.