chapter 16- Advertising, public relations, and sales promotion

  Burberry was always known to be the top of the line when it came to advertising and public relations. Burberry knows how to reach the consumer in a way that no other high end retailer can. Burberry is very big on social media so this is a way they can showcase there clothing and products. Burberry is also mentioned in a lot of fashion magazines and they have their own as well. This is very good for them in the advertising standpoint because fashion magazines will always be popular. This company puts on a good advertising appeal by showing the products being worn by models who fit perfectly into the clothing.  Another way Burberry advertises their items are at fashion shows.


At fashion shows models are dressed to perfection with all of Burberrys new clothing for the upcoming season. People from all around the world can tune in and see what products they like. This is a huge advantage for them because most stores do not hold fashion shows for their products. This can be described as a great public relations opportunity for them. Unlike most stores burberry does not usually put up commercials for the company. This can be said to be a disadvatange but with their popularity in the high end fashion world i think this is okay. Burberry also puts billboards up and this is a good way of advertising the company. All of the advertising and public relations strategies mentioned are a great example of product placement. The marketers are doing a good job at showcasing Burberrys products in more then one area or sector.


Burberry is not known to be one of the biggest companies when it comes to promotions. Most of Burberrys items are expensive and this makes it harder for promotions and deals to be brought about. If burberry had a lot of promotions everyone would just wait till the promotion to buy the product. Stores with cheaper items could hold promotions because their products are being baught on a daily basis due to the cheap price. Burberry has not had many times of crisis or unfavorable publicity. The latest big news that they had was their CEO moving to apple. Apple is a huge company and the fact that they would hire someone from Burberry shows that Burberry is a renowned company in which people favor.