Burberry uses personal selling a lot in their company. The sales person has to get a customer to buy a product that is very expensive in relating to other stores. The customer must have enough liking in the expensive product to be willing to part with his money and buy it. Burberrys salesman are very good at promoting and getting the customer to buy the product and eventually come back for more. If Burberrys sales people were not good at this they would not be a successful company, so they must be doing something right. Burberry cares about every single one of their customers and wants them to keep on coming back to the store. Burberry is not often involved with campaign management because they don't usually change prices for people and make it more attractive for customers. Burberry does not often have sales due to the fact that they want to keep a steady price so people will see their company means business.
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| Burberry sales women showing products |
Burberry has personal shoppers in their stores and this is a very good way of selling goods. A personal shopper/salesman is someone who would exclusively go with one customer and dress them and pick out what clothes they think would look good on the customer. This is a very personal experience that can lead to many success in the future. Once a customer has a good experience with a personal shopper they would want to come back because they feel like someone actually cares about them and what they wear.
Burberry doesn't give a sales role to any person they must have certain characteristics.
They must be very good at creating relationships with customers and lead by example so that the other sales people can look after them.
Burberry uses technology to promote their products and to bring people to the store to ultimately make a sale. Burberry is very in touch with the customer and what they would like to see. Unlike their competitors burberry is the leading brand in E- Busines.
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| Burberry E- business example |
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