chapter 10- product concepts

 Burberry has many products that they produce to sell to the consumers. However, all of their products are consumer products and not industrial or business products. All of the stuff the company creates are intended to satisfy the customers needs and not bought to resell. usually Burberrys products are classifies as either a shopping product or a specialty product, depending on the availability of the actual product. today most burberry shoppers appear to be women so one of the best sellers that the company has is a tote bag with the Burberry stitching and logo on the front. This product sells for 895$ dollars at a retail or department store. Another best seller is the Burberry trench

Dutchess Kate Middleton wearing trench coat from Burberry

coat. This coat has elegance and style and many people wear it in london.







   Burberry often creates product lines to show their target markets so everyone could get a product that they desire. Burberry also creates different lines for different stores, depending on which country the store is located in. If Burberry sees that in china the Accessory market is growing they will create a separate line for the stores in China to boost customer relations and make their target market happy. Burberry is very successful at product modification. The company came so far from when they started just selling trench coats to the men in the army. As time went on Burberry wanted a piece of the fashion mania and decided to expand there product mix.

Granddaughter of Duke and Dutchesss of Devonshire

 By the 1990s Burberry was selling everything from coats, bags, perfumes, and even dresses. Burberry also uses Ads to relate to their target markets. These ads are successful because they feature the royal men or women in them. The people of london like this because its showing them that people in their city are of importance.  The burberry brand name has positioned itself to one of the top luxury brands in the world. With their elegance and modern sense of style they are one of the most successful clothing companies in the world today. Burberry has a high brand equity and people all around the world know of this company. Burberry is also a global brand. They have stores all over the world and 1/3rd of their earnings are obtained from outside its main home.

 Burberry is definitely familiar with Brand loyalty. If someone is going to spend a large sum of money on a product they are most likely going to come back. If this statement was not true Burberry wouldn't be in business. Usually people who buy their products are usually set to come back for some more.
Burberry has a trademark on their company and no one is allowed to use their famous check or copy their products. 2 years ago there was a case of trademark infringement against Burberry and they ended up receiving 100 million because people were copying the products they were selling. Burberry is looking out for this type of stuff so that they won't become a generic product name. Packaging is an important part to how a company does business. Depending on the product Burberry has a few different way of packaging their products. Burberry also gives Warranties on their products showing the customer that they have belief that they will enjoy the product.