Burberry is emerging as one of the number one high fashion companies in the world that use social media. Their last CEO Angela Ahrendts was the biggest motivator for this change. A lot of people would think it would be hard for the 156 year old company to be so interactive and up to date with the current fashion world but they defied odds and did so. Burberry won the digital innovation award which celebrates the leaders in online initiatives and communications in fashion. Not only have they won awards for their success in social media and online marketing, their profits have rose as well. Burberry has millions of fans on their Facebook site and this is going to continue to grow. On their Facebook timeline it shows pictures of new Burberry products coming out. The same goes for twitter, their main account holds 2.3 million followers. Most of their tweets feature pictures of fashion shows or new products coming out.
Burberry also markets to the people who like to view videos of products. Burberry has a separate page directed towards this where they show videos of fashion shows and products. Not to mention Burberry also has a google+ account with 1.9 million followers as well. One of the most popular products that Burberry has is the famous Clutch. This product has been like 49,000 times on Facebook, and counting.
Burberry also launches something called Burberry Acoustic . What this does is that it streams Britains favorite musicians songs and performances on to a site where everyone could enjoy it. Burberry also streams 3d online videos of their concerts all around the world. This is a very interactive way to show potential customers the newest clothing lines about to come out. Burberry came out with something called BUrberry kisses. They collaborated with Google on this one. Burberry kisses shows a journey brought to life in which a person can send a "kiss" to someone across the world. Below is the video showing it. Ever since burberry has been starting to engage in social media their E-Commerce has went up 50 percent in Europe and 30 percent in the U.S. This will only continue to grow as the company looks for every way to engage a great relationship with their followers and fans.
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